Blackberry reports more than 10 million downloads in 24 hours.
Messenger, BBM, for iOS and Android got off to a flying start Tuesday,
with BlackBerry reporting more than 10 million downloads during the free
app’s first 24 hours of availability.
Blackberry messenger for
download Blackberry Limited, who has been struggling financially,
recently announced its intention to lay off a third of its workforce,
ng that it expects to announce financial losses of almost a billion
dollars for the June to August quarter, Reuters reports.
despite BBM’s failed launch in September, 2013, Blackberry recorded an
amazing success in the first 24 hours after resuming the launch of BBM
for Android and iPhone.
The company’s executive vice president
Andrew Bocking, took to the official BlackBerry blog to thank customers,
employees, and partners for their “enthusiasm and commitment” in getting
BBM for iOS and Android off the ground, even if the process didn’t go
as smoothly as he might have liked.
The rush to download the
instant messaging app saw it shoot to the top of app charts in more than
75 countries, including the US, Canada, the UK, Indonesia and most of
the Middle East, the executive said, adding, “We have also seen
overwhelmingly positive reviews on Google Play and the App Store. In
fact, BBM has earned 60,000 five-star reviews on Google Play from about
All that and the app isn’t even running at full
throttle yet as Mr. Bocking promised that BBM features found on the
BlackBerry 10 version of the app, including BBM Video, BBM Voice, and
BBM Channels, would be coming to the iOS and Android versions “in the
near future,” along with other new features.
Although over 10
million people have downloaded the app, a portion of those will be doing
little more than simply staring expectantly at the BBM icon, with
BlackBerry having opted for a little-by-little approach to activating
new BBM accounts in an effort to ease the pressure on its servers.
downloading BBM, the user is prompted to enter his/her email address
and hold his/her place in line. Once you hit the front, BlackBerry sends
an email to let you know the app is ready for use. Presumably this
system will be dropped once demand begins to ease up, allowing down-loaders to dive straight in.
Of course, with so much
competition out there in the instant messaging space, there’s no
guarantee BBM will become the app of choice for IOS and Android users,
but the degree of early interest certainly shows people are keen to take
it for a spin to see how it stacks up against the competition.
Have you downloaded the new BBM? How’s it looking for you?